Each and every Which Wich?® location is filled with positive values and good Vibes—five official Vibes to be exact. These Vibes represent what we hope to contribute to the communities where our storefronts are located. Our guests come to us for a stop in their daily routines—we want them to leave in an even better mood than when they walked into our doors. By spreading good Vibes, we are creating a positive feeling in the guest. At Which Wich, we have various programs in place to give back to our communities, build brand awareness, and create good will, in order to fulfill our mission of making the world a better place: Project PB&J