The Yellow Deli at the Heritage House

Chattanooga, Tennessee became the home of The Yellow Deli, opening its doors in May of 1973. Serving healthy food in the midst of a “fried-chicken-culture”, the deli was an immediate success. Finally, there was something different. We served luscious fruit salads, great sandwiches, fresh garden salads, and homemade desserts. Something about the warm, rustic atmosphere drew people like a magnet. At the bottom of the hand-drawn menu was scribbled a sincere and provocative question: “We serve the fruit of the Spirit... Why not ask?” The term “fruit of the Spirit” comes from a Bible verse about love, and joy and peace, being the “fruit” which would be produced by the lives of those who knew God.