"Best Of Madison since 1997" - Madison Magazine. Sa - Bai Thong Thai Cuisine at University Ave. location was established in the late 1990’s. The word “ Sa-Bai Thong” means “Golden Banner” Thai cuisine is unique and it’s rare flavors are uncommon in other cuisines. It’s distinct taste is light and fresh, often seasoned with chili, spices and herbs. The main ingredients and spices are delicately balanced to offset each other , so that one does not overpower the other. It is our pleasure to provide you with the most authentic Thai dining experience available outside our country.