At the time, Garden State natives (and relative newlyweds) Richard Seidenberg and Stacey Feder were smitten with one another, and with the notion that if you build a business doing what you love, you can make a life to be proud of. At the time, Garden State natives (and relative newlyweds) Richard Seidenberg and Stacey Feder were smitten with one another, and with the notion that if you build a business doing what you love, you can make a life to be proud of.