Nori is unique to Jacksonville and Northern Saint Johns County. The restaurant features 3 venues in one (a concept called ‘Multi-Branding'): A Sushi Bar, Wine/Beer/Sake Bar, and Full-Service Dining. This concept offers customers variety, offering multiple dining and entertainment options within a single establishment. The spatial and menu divisions will broaden our appeal and provide our customers with a different experience on each visit. The atmosphere caters to a young but mature adult crowd.