I like the concept. Nice to have a contemporary hookah lounge with a dance floor, decent dj and bar/lounge area. But everything IS so overpriced. They also charge a service fee for every single purchase you make which is ridiculous. Some nights it does get super crowded. You can't find seating. Hard to get service. And the service is just OK. Don't see myself ever coming back, but cool concept. And great for the area, since there isn't much to do in the area! ;)