LuLu B's Diner is locally owned and operated. The original location was located in the Marketplace at Pelican Bay Center, at US 41 and Vanderbilt Beach Road. It was in operation there for over 20 years. On August 28, 2018, LuLu B's Diner opened at The Green Tree Center at Immokalee and Airport Road and is now the home of LuLu B's. It is a "modern retro" version of the first location. The goal at LuLu B's Diner is to provide excellent food at affordable prices with fast, friendly service. The restaurant serves a full breakfast all day including omelets, benedicts, Huevos Ranchero, burritos and the signature Cinnamon Roll French Toast. Lunch favorites include hand-formed burgers, BLT's, fresh salads, along with shakes and malts.