Friedmans is a family run business, which operates locations throughout New York City. Friedmans was named after the famous economist Milton Friedman who popularized the phrase, “there ain’t no such thing as a free lunch”. This phrase has gone on to be used in science, economics, finance, statistics, technology, sports, & now food. However, to put it simply, “to get one thing we like, we usually have to give up another thing we like.” The original store opened in 2009 in the Chelsea Market. One of the pioneers Vanessa had been diagnosed with celiac disease and had to eat gluten-free. So when the first location opened she was vocal about making it a gluten-free safe haven for her and her celiac peers. She was adamant that there be only one