Broken Yolk was one of the first full-service restaurants to find success in breakfast and lunch—no dinner required. Reclaiming brunch from the special occasion category and making it a meal for every day, they created a new segment that is growing in popularity. Guests with flexible schedules have discovered the joys of daytime dining; trading the ubiquitous egg bites and plastic-wrapped muffins for freshly prepared, quality dishes and friendly full-service.