Born in Foggia, Italy, Lucio “Lou” Bozzelli co-founded with his brother, Tony, what was originally known as “Bozzelli’s Brothers Deli." Their business philosophy was simple: SERVE. GOOD. FOOD. Initially, the menu was limited to cold Italian sub sandwiches because they could not afford a grill. Through word of mouth, the only form of advertising the believed in, their business started to grow and as their budding operation improved they expanded the menu to include hot food like steak subs and pizza. Lou's brother, Tony, continued to operate the business after Lou's passing in 1989. To honor Lou's legacy, his wife and children looked to the stars for inspiration--hence, the spaceman--and relaunched the shop and have now grown to five stores.