Aux Merveilleux de Fred a.k.a. Marvelous By Fred, the beloved French pâtisserie, has opened its new flagship location in New York City at 1001 6th Avenue in June 2021. The shop features its famous Merveilleux alongside other sought-after French pastries and sandwiches. All are prepared in-house daily in an open bakery environment, where guests can enjoy watching the pâtissiers at work. The flagship joins the West Village location as the second storefront in Manhattan, the third location in North America, and 46th location worldwide.