Aunt Sally’s was founded in the tightly knit French Creole community of New Orleans in the early 1900s. In 1935, Diane and Pierre Bagur opened the first Aunt Sally’s Praline Shop in the French Market. They sold handmade pralines, along with a collection of retail merchandise representing New Orleans culture and Creole traditions. Over the next several decades, the family opened more stores, created new recipes, and modernized their production facilities, evolving into an iconic New Orleans brand while maintaining family ownership and a solid commitment to the city’s celebrated culture. Today, Aunt Sally’s operates two retail stores, our headquarters in the Central Business District and our flagship store across from St. Louis Cathedral.