“Whole-ly” Rollers Bakery 745 N. Battlefield Blvd. Suite #104 Chesapeake, VA 23320 "Whole-ly Rollers." "Those rolls are so good they make you want to shout. Everyone at the salon started laughing and I said, 'that's funny.' They were like she's a real holy roller. I was like hmm," says Brenda Harford, owner of Whole-ly Rollers Bakery. With a few unique spelling tweaks, that's how the name of this well- known bakery came to be. It all started with the family following their grandmother's recipe of yeast rolls. Little did they know - it would take off into something like this. "It really wasn't the fact that people didn't know about us, it was about we didn't have the equipment that we needed to keep up with the demand.