The Sweet Shoppe is a season 6 winner of Cupcake Wars on Food Network. The small business is owned by friends Nikki Whitaker and Susan Catron, who both grew up baking in the kitchen. Their full-service bakery is open 7 days a week, offering made from scratch, gourmet desserts like cupcakes, cookies, French macarons, and cheesecakes, along with specialty coffees; all served with a healthy portion of Southern hospitality.