The Lobster Roll Restaurant was established in 1965 and has been touted as a Hampton's institution. The iconic LUNCH sign gave it its nickname LUNCH. The casual and family-friendly vibe and plenty of outdoor patio dining, have attracted locals, vacationers, and celebrities alike. The interior is retro and woody with a classic East End nautical vibe. The menu is extensive and offers American and Seafood fare, featuring the namesake Lobster Roll. Other offerings include a full bar with local beer, wine, and spirits, frozen cocktails, and fruit smoothies. Desserts are homemade and Gluten-free guests can choose from a gluten-friendly menu including homemade gluten-free cupcakes. Children can choose from the many selections on the kids menu.