Founded in 1996 on Atlanta's Southside, The Hoagie Shack has become a beloved community staple, thanks to the vision and creativity of Roberto Huff. Roberto set out to bring the iconic Philly cheesesteak to the South—but with his Southern-inspired twist—and he’s done just that, crafting a menu that pushes boundaries and excites the palate. From signature creations like the El Choppo Pulled Pork to The Uncle Salmon, Roberto has reimagined the classic cheesesteak into a culinary adventure. Inspired by his love for smoked meats and fond memories of watching his father perfect the art of smoking, Roberto combines unexpected spices, bold seasonings, and innovative ingredients to craft unforgettable flavors. Good in Every Way!