The GEM's authentic, nourishing and delicious organic food and juice helps everyone Shine Brighter. The goal inside the GEM is for everyone to find vibrant habits that bring immunity, energy, and optimal health. Don't we all want to feel that way? Be a GEM. Mary Kathryn Bass and Leslie Needleman founded the GEM in 2012 as the first free-standing organic juice bar in Dallas. Leslie discovered firsthand the power of organic juice, clean food, and a plant-based, anti-inflammatory diet during a battle with cancer. They found, incredibly, they could use food as medicine not only as a way to heal but also to stay healthy for a lifetime. The two channeled their creativity and passion and developed The GEM-a place for everyone to Shine Brighter.