It Soothes. It Heals. It Protects.Suffering from chapped lips and occasional cold sores, Alfred Woelbing invented Carmex lip balm in Milwaukee in the early 1930s. Formulated with a variety of natural ingredients, the mixture was carefully hand poured into small glass jars, which Alfred would sell to pharmacists from the trunk of his car. Over the last 70 years, people have come to love the lip balm that works like no other. Carmex is proudly made in the USA! This is a personal care item, and should be used by one individual only. Protect this product from excessive heat and direct sun and apply to lips no more that 3-4 times daily.