Sterling's - Creve Coeur

Sterling’s is named after Sterling Bagby, a founding member of the B&B Theatres family legacy. Sterling started selling popcorn when he was ten years old. After volunteering to serve in WWII, he returned to start the Bagby Road Show where he showed movies out of a truck on the side of building in small towns and eventually operated a small group of indoor and drive-in theatres. He was a man who would whistle while he worked, never met a stranger, and loved life. When his home got hit by a tornado and his fifth wheel trailer ended up in the pool, he invited the neighbors over to drink the beer in his backyard keg before it went bad… Sterling chose to see the bright side, celebrating life and rejoicing that no one was injured.