Discover A New Way To Waffle® As seen on ABC's Shark Tank! A new addition to the Press Waffle Co. Franchise at the Halidom Eatery Food Hall located in Downtown Atlanta, GA. We specialize in fully customizable authentic Liège Belgian waffles. Perfect for breakfast, brunch, or dessert, any time of day with options to have them plain, choose from our sweet or savory waffle creations or build your own toppings. Rotating flavors of ice cream and milkshake are a "Treat Yourself" must have!