When we started this journey, our goal was not a humble one. Yes, we wanted to be the place where you’d be able to order good sandwiches, salads, and soups. But that wasn't enough. We wanted to be the place where you’d come and order your all-time favorite sandwich. Then we realized that wouldn't be enough either. We wanted all of our sandwiches to be your favorite sandwiches. And if that wasn't enough, we decided that we wanted you to be able to order your favorite sandwiches and have it made exactly the same, every time you order. Perpetual perfection.