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Naomi Seifter (Picnik | Founder) opened Picnik's first location in Austin, TX in 2013 out of a 150 sq. ft. food trailer. Her mission was to create a restaurant that showed her guests that eating better-for-you foods can be a fun, exciting and flavorful experience. She was motivated to open Picnik because accessibility to readily available gluten-free options was nearly impossible to come by and she wanted to “shift the paradigm of food everywhere.” Her menu was focused on better-for-you comfort foods, paleo-inspired recipes and her specialty butter coffee menu.