Although the Cheesesteak Sandwich originated in Philadelphia, Pennsylvania, the Philly Connection® concept was developed and introduced to Atlanta in 1984 with the first restaurant opening - that first restaurant continues to operate today! The company then opened additional locations and, in 1988, franchise operations commenced. Philly Connection® developed a recipe for the steak meat used to make Philly Connection's® Proprietary Cheesesteak sandwich. The recipe included a certain cut of whole-muscle beef, a secret marinade, and a special processing technique that produces a high-quality, great-tasting, juicy, tender sliced steak product that is still used today by the Philly Connection® network of Franchise restaurants.