Peters' Bakery

Peters’ Bakery is a San Jose institution. The founder, Tony Peters, was born into a poor Portuguese family in San Jose in 1907. When he started grammar school, he couldn’t speak English. During the Depression, Mr. Peters worked for Studebaker during the week, then spent the weekends in San Francisco with his Uncle who owned a bakery there. He learned the business at his uncle's store on Saturdays. His abiding interest was his bakery. For decades, he arrived in the middle of the night to begin the days baking. He always used the best quality ingredients it was something he had to do to fulfill his philosophy. That philosophy was, "If you don’t want to eat it yourself, don’t sell it."