Rubens begins with fresh ingredients of the highest quality, making his pizza dough fresh every day, along with homemade tomato and white sauces that grace his pizza varieties, pastas and sandwiches, not to mention his renowned hot sauce that so many customers insist upon to accompany their meals. Established in 2010. Rubens New York Pizza "secret" dough recipe has been passed on to the current owner, Ruben Escamilla, by a former New York City pizza chef, who personally trained Ruben to create the perfect crust- not too crisp, never soggy and always "foldable" before inserting into your mouth, as any self-respecting New Yorker or true pizza fan will do it.