Music City Coffee is Nashville's hottest new Coffee concept. Our story is simple. We want to serve the best coffee in Nashville. We found New Geneva Coffee Roasters & their mission trade coffee. Great People Serving Great Coffee. Music City Coffees is home to the best Coffee Nashville has to offer. Our coffee is Nashville roasted using Mission Trade Coffee. In our search for high quality beans, it led to a surprising discovery: coffee beans can be purchased from farms and through channels we never knew existed: owners, growers, workers, and importers who share the goal of fulfilling the Great Commission.