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Merchant Madison Menu

121 S Pinckney St, Madison, WI 53703
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Fish FryRetailBar SnacksStartersSandwichesEntreesDessertsRetailFor the TableBenedictsBrunch / LunchSandwichesSidesFor The TableSammiesBrunch PlatesDaytime DelightsBenedictsSidesFor The TableSammiesBrunch PlatesDaytime DelightsBenedictsSides

  • Fish Fry

    • Friday Fish Fry

      wild-caught Lake Superior whitefish from Bodin Fisheries, Bayfield, WI, coleslaw, cornichon tartar sauce, rye bread, butter, warm potato salad with mustard vinaigrette
      $26.00

  • Retail

    • Merchant Physical Gift Card

      To receive your gift card in the mail, please include your mailing address in the special instructions and select "pick up" during the checkout process! (Our team will know to mail it out when they see your mailing address). Otherwise you can select "delivery" if you'd like the gift card to be delivered to you right away!
      $25.00

  • Bar Snacks

    • Hand-Cut French Fries

      served with black pepper aioli (v, can be made vegan upon request in notes)
      $8.00

    • Fried Cheese Curds

      buttermilk-battered and fried. served with ranch and hot honey (v)
      $10.00

    • House Marinated Olives

      citrus oil, marcona almonds, fried rosemary (v, vg)
      $9.00

    • Cheese, Charcuterie, & House Pickles

      rotating selection served with fruit preserves, honey, toasted nuts, crackers, with house b&b pickles, cornichons, whole grain mustard, fresh ciabatta (can be made vegetarian and gluten free upon request in notes)
      $26.00

  • Starters

    • Bibb Lettuce Salad

      bibb lettuce, fried capers, shaved market vegetables (v, can be made vegan upon request in notes)
      $15.00

    • Roasted Beets

      roasted sweet potatoes, whipped goat cheese, sweet potato vinaigrette, orange supremes, frisee, crispy sweet potato
      $15.00

    • Roasted Broccoli

      chimichurri marinated broccoli, harissa-tomato sauce, whipped tahini, feta, smoked almonds (v, can be made vegan upon request in notes)
      $14.00

    • Caramelized Onion Fondue

      sartori parmesan and mozzarella bechamel, mushroom stock, served with warm potato chips(v, gf)
      $11.00

    • Smoked Whitefish Spread

      smoked lake superior white fish spread, marble rye bread, shaved celery, red onion, dill, pickled peppers
      $12.00

  • Sandwiches

    • The Merchant Burger

      double patty from englewood grass-fed farm*, brioche bun, hook's 3 year cheddar, black pepper aioli, b&b pickles, served with fries
      $16.00

    • Crispy Fried Chicken Sandwich

      napa cabbage slaw, jalapeno crema, pickled vegetables, black pepper aioli, fresh herbs, toasted brioche bun
      $15.00

    • Oklahoma Onion Burger

      Double patty smashed burger, steamed onions, american cheese, brioche bun
      $16.00

    • Grilled Flatbread

      herb pistou, fontina, granny smith apple and arugula salad, roasted, walnuts, fig compote
      $19.00

    • Chorizo Verde Torta

      $18.00

  • Entrees

    • Steak Frites

      grilled hanger steak, au poivre, fries, seasoned salt, black pepper aioli (gf, can be made dairy free upon request in notes)
      $35.00

    • Crispy Duck Leg

      confit duck leg, nduja glaze, braised cannellini bean ragu, apple mostarda, frisee
      $35.00

    • Braised Short Rib

      roasted fingerling potatoes, sweet and sour cabbage, pickled beets, creme fraiche, jus
      $36.00

    • Winter Squash Risotto

      roasted squash, roasted brussels sprouts, shaved brussels and fried sage salad, sherry vinaigrette, crispy pepitas (v)
      $23.00

    • Shrimp Cakes

      parmesan crusted shrimp cakes, cheesy hominy, roasted and shaved brussels sprouts salad, warm poblano-bacon vinaigrette
      $28.00

  • Desserts

    • Flourless Chocolate Brownie

      dark cherry-chocolate ice cream, luxardo cherry, flake salt (v, gf)
      $11.00

    • Carrot Cake

      pecans, dried currants, cinnamon, nutmeg, cardamom & orange blossom cream cheese frosting
      $8.00

    • Apple Crisp

      apples, oat topping, vanilla ice cream, walnut brittle (v)
      $13.00

  • Retail

    • Merchant Physical Gift Card

      To receive your gift card in the mail, please include your mailing address in the special instructions and select "pick up" during the checkout process! (Our team will know to mail it out when they see your mailing address). Otherwise you can select "delivery" if you'd like the gift card to be delivered to you right away!
      $25.00

  • For the Table

    • Cheese, Charcuterie, & House Pickles

      rotating selection served with fruit preserves, honey, toasted nuts, crackers, with house b&b pickles, cornichons, whole grain mustard, fresh ciabatta (can be made vegetarian and gluten free upon request in notes)
      $26.00

    • Fried Cheese Curds

      buttermilk-battered and fried. served with ranch and hot honey (v)
      $10.00

    • Shrimp Ceviche

      lightly poached and marinated shrimp, shaved red onion, cucumber, cilantro, served with saltine crackers
      $13.00

    • Caramelized Onion Fondue

      sartori parmesan and mozzarella bechamel, mushroom stock, served with warm potato chips(v, gf)
      $11.00

    • Coffee Cake

      $5.00

  • Benedicts

    • Classic Benedict

      english muffin, poached eggs, shaved pit ham and whole grain mustard hollandaise*
      $18.00

    • Shrimp Cake Benedict

      english muffin, parmesan crusted shrimp cakes, frisee, poached eggs, old bay, whole grain mustard hollandaise*
      $19.00

    • Shakshuka Eggs Benedict

      english muffin, roasted red peppers, harissa & tomato sauce, poached eggs
      $18.00

  • Brunch / Lunch

    • Two Egg Breakfast

      two eggs* any style, potatoes, and choice of breakfast sausage, bacon, or mashed avocado*
      $14.00

    • Farmers Market Omelet

      green cabbage, roasted mushrooms, fontina cheese, caramelized onions, petite salad (v)
      $16.00

    • Avocado Toast

      grilled sourdough, spring radish, jammy egg*, sunflower gremolata (v)
      $14.00

    • Chia Seed Parfait

      coconut milk hydrated chia seeds, greek yogurt, triple berry and avocado jam, gluten free almond and orange granola (gf)
      $9.00

    • Steak & Eggs

      two eggs* any style, breakfast potatoes, french onion fondue, petite salad
      $24.00

    • Chilaquiles

      chilaquiles, corn tortilla chips, arbol & guajillo chile salsa, queso fresco, scallion, two sunny side up eggs (v, gf)
      $12.00

  • Sandwiches

    • Crispy Fried Chicken Sandwich

      napa cabbage slaw, jalapeno crema, pickled vegetables, black pepper aioli, fresh herbs, toasted brioche bun
      $15.00

    • Brunch Merchant Burger

      double patty from englewood grass-fed farm*, brioche bun, hook's 3 year cheddar, black pepper aioli, b&b pickles, served medium with fries.
      $16.00

    • Brioche Scrambled Sammie

      bacon, egg, fontina, horseradish-garlic aioli, brioche bun
      $13.00

    • The Big M.E.C

      oyster mushroom, egg, fontina, herb-aioli, brioche bun
      $13.00

  • Sides

    • Hand-Cut French Fries

      served with black pepper aioli (v, can be made vegan upon request in notes)
      $8.00

    • Side Of Two Eggs

      $4.00

    • Side Of Bacon

      $6.00

    • Side Of Breakfast Sausage

      $5.00

    • Side Of Breakfast Potatoes

      $6.00

    • Side Of Fruit

      $6.00

    • Side Of Toast

      $3.00

    • Petite Salad

      $4.00

  • For The Table

    • Cheese, Charcuterie, & House Pickles

      rotating selection served with fruit preserves, honey, toasted nuts, crackers, with house b&b pickles, cornichons, whole grain mustard, fresh ciabatta (can be made vegetarian and gluten free upon request in notes)
      $26.00

    • Fried Cheese Curds

      buttermilk-battered and fried. served with ranch and hot honey (v)
      $10.00

    • Hand-Cut French Fries

      served with black pepper aioli (v, can be made vegan upon request in notes)
      $8.00

    • Grilled Flatbread

      herb pistou, fontina, granny smith apple and arugula salad, roasted, walnuts, fig compote
      $19.00

    • Caramelized Onion Fondue

      sartori parmesan and mozzarella bechamel, mushroom stock, served with warm potato chips(v, gf)
      $11.00

    • Shrimp Ceviche

      lightly poached and marinated shrimp, shaved red onion, cucumber, cilantro, served with saltine crackers
      $13.00

  • Sammies

    • The Big M.E.C

      oyster mushroom, egg, fontina, herb-aioli, brioche bun
      $13.00

    • The Merchant Burger

      double patty from englewood grass-fed farm*, brioche bun, hook's 3 year cheddar, black pepper aioli, b&b pickles, served with fries
      $16.00

    • Brioche Scrambled Sammie

      bacon, egg, fontina, horseradish-garlic aioli, brioche bun
      $13.00

    • Crispy Fried Chicken Sandwich

      napa cabbage slaw, jalapeno crema, pickled vegetables, black pepper aioli, fresh herbs, toasted brioche bun
      $15.00

  • Brunch Plates

    • Bibb Lettuce Salad

      bibb lettuce, fried capers, shaved market vegetables (v, can be made vegan upon request in notes)
      $15.00

    • Farmers Market Omelet

      green cabbage, roasted mushrooms, fontina cheese, caramelized onions, petite salad (v)
      $16.00

    • Chilaquiles

      chilaquiles, corn tortilla chips, arbol & guajillo chile salsa, queso fresco, scallion, two sunny side up eggs (v, gf)
      $12.00

    • Steak & Eggs

      two eggs* any style, breakfast potatoes, french onion fondue, petite salad
      $24.00

    • Shrimp Cakes

      parmesan crusted shrimp cakes, cheesy hominy, roasted and shaved brussels sprouts salad, warm poblano-bacon vinaigrette
      $28.00

  • Daytime Delights

    • Two Egg Breakfast

      two eggs* any style, potatoes, and choice of breakfast sausage, bacon, or mashed avocado*
      $14.00

    • Avocado Toast

      grilled sourdough, spring radish, jammy egg*, sunflower gremolata (v)
      $14.00

    • Chia Seed Parfait

      coconut milk hydrated chia seeds, greek yogurt, triple berry and avocado jam, gluten free almond and orange granola (gf)
      $9.00

    • Brioche French Toast

      brioche french toast, fig jam, maple syrup, butter (v)
      $15.00

    • Coffee Cake

      $5.00

  • Benedicts

    • Classic Benedict

      english muffin, poached eggs, shaved pit ham and whole grain mustard hollandaise*
      $18.00

    • Shakshuka Eggs Benedict

      english muffin, roasted red peppers, harissa & tomato sauce, poached eggs
      $18.00

  • Sides

    • Side Of Two Eggs

      $4.00

    • Side Of Bacon

      $6.00

    • Side Of Breakfast Sausage

      $5.00

    • Side Of Fruit

      $6.00

    • Petite Salad

      $4.00

    • Side Of Breakfast Potatoes

      $6.00

    • Side Of Toast

      $3.00

  • For The Table

    • Cheese, Charcuterie, & House Pickles

      rotating selection served with fruit preserves, honey, toasted nuts, crackers, with house b&b pickles, cornichons, whole grain mustard, fresh ciabatta (can be made vegetarian and gluten free upon request in notes)
      $27.82

    • Fried Cheese Curds

      buttermilk-battered and fried. served with ranch and hot honey (v)
      $10.70

    • Hand-Cut French Fries

      served with black pepper aioli (v, can be made vegan upon request in notes)
      $8.56

    • Grilled Flatbread

      herb pistou, fontina, granny smith apple and arugula salad, roasted, walnuts, fig compote
      $20.33

    • Caramelized Onion Fondue

      sartori parmesan and mozzarella bechamel, mushroom stock, served with warm potato chips(v, gf)
      $11.77

    • Shrimp Ceviche

      lightly poached and marinated shrimp, shaved red onion, cucumber, cilantro, served with saltine crackers
      $13.91

  • Sammies

    • The Big M.E.C

      oyster mushroom, egg, fontina, herb-aioli, brioche bun
      $15.60

    • The Merchant Burger

      double patty from englewood grass-fed farm*, brioche bun, hook's 3 year cheddar, black pepper aioli, b&b pickles, served with fries
      $19.20

    • Brioche Scrambled Sammie

      bacon, egg, fontina, horseradish-garlic aioli, brioche bun
      $15.60

    • Crispy Fried Chicken Sandwich

      napa cabbage slaw, jalapeno crema, pickled vegetables, black pepper aioli, fresh herbs, toasted brioche bun
      $20.40

  • Brunch Plates

    • Bibb Lettuce Salad

      bibb lettuce, fried capers, shaved market vegetables (v, can be made vegan upon request in notes)
      $16.50

    • Farmers Market Omelet

      green cabbage, roasted mushrooms, fontina cheese, caramelized onions, petite salad (v)
      $19.20

    • Chilaquiles

      chilaquiles, corn tortilla chips, arbol & guajillo chile salsa, queso fresco, scallion, two sunny side up eggs (v, gf)
      $14.40

    • Steak & Eggs

      two eggs* any style, breakfast potatoes, french onion fondue, petite salad
      $28.80

    • Shrimp Cakes

      parmesan crusted shrimp cakes, cheesy hominy, roasted and shaved brussels sprouts salad, warm poblano-bacon vinaigrette
      $29.96

  • Daytime Delights

    • Two Egg Breakfast

      two eggs* any style, potatoes, and choice of breakfast sausage, bacon, or mashed avocado*
      $16.80

    • Avocado Toast

      grilled sourdough, spring radish, jammy egg*, sunflower gremolata (v)
      $16.80

    • Chia Seed Parfait

      coconut milk hydrated chia seeds, greek yogurt, triple berry and avocado jam, gluten free almond and orange granola (gf)
      $10.80

    • Brioche French Toast

      brioche french toast, fig jam, maple syrup, butter (v)
      $18.00

    • Coffee Cake

      $6.00

  • Benedicts

    • Classic Benedict

      english muffin, poached eggs, shaved pit ham and whole grain mustard hollandaise*
      $21.60

    • Shakshuka Eggs Benedict

      english muffin, roasted red peppers, harissa & tomato sauce, poached eggs
      $21.60

  • Sides

    • Side Of Two Eggs

      $4.80

    • Side Of Bacon

      $7.20

    • Side Of Breakfast Sausage

      $6.00

    • Side Of Fruit

      $7.20

    • Petite Salad

      $4.80

    • Side Of Breakfast Potatoes

      $7.20

    • Side Of Toast

      $3.60

Menu Gallery

  • Menu 1
  • Menu 2
  • Menu 3

Menu Gallery

  • Menu 1
  • Menu 2
  • Menu 3
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