Max’s on the Lake is located on Lower Long Lake near New Auburn. We are in northern Chippewa County known as the Blue Diamond area. Legend states that when flying over our area, airline pilots see a multitude of sun glistening off the abundance of lakes, reminding them of an actual blue diamond. Open 7 days a week in the summer and 4 days a week in the fall, winter, spring. Max’s is committed to providing exceptional customer service, hot made to order food menu items, delicious local craft beer, and unique cocktails. Right on Highway 40 we invite you to the lake and hope to see you soon!