Integrity by the pint. We've always believed in the power of a good beer. We know that beer can bring communities together, so we wanted to create a place where people can come and share memorable experiences over a carefully crafted pint. The attitudes of Northern Michigan have been a crucial factor in establishing who we are. Developing brand consistency will play a major role in representing a unified vision of what is important to us as a company, and in building recognition, trust, and long lasting relationships.