LuCha is a tea beverage brand originating from TaiWan, founded in 2023 with the brand philosophy of "handcrafted, natural, and healthy." LuCha primarily focuses on tea beverages and uses unique production techniques and fresh ingredients to create a variety of rich and creative tea beverage products. LuCha’s brand philosophy, "Enjoy Life, Savor Tea Culture," attracts a large number of young consumers with its fresh, natural, and youthful image. LuCha's brand values are primarily reflected in its high-quality, healthy, innovative, and diversified products. Additionally, the brand places importance on social responsibility and environmental conservation.