• Appetizers

    • Crab Rangoons

      4 crab salad stuffed wontons with firecracker aioli & sweet chili sauce.
      $7.00
    • Edamame

      Freshly steamed edamame with sea salt.
      $7.00
    • Firecracker Shrimp

      Hand battered shrimp drizzled with house made firecracker sauce.
      $10.00
    • Fried Pickles

      Hand battered pickle chips with sriracha ranch sauce.
      $7.00
    • Hand Cut French Fries

      One pound of fresh cut fries served with ketchup.
      $6.00
    • Hand Cut Garlic Fries

      One pound of fresh cut fries, tossed in garlic and herb Parmesan, served with house BBQ aioli.
      $7.00
    • Hummus

      Our homemade blend topped with olive oil and paprika, served with tomato, cucumber, & warm pita.
      $8.00
    • Lamb Lollipops

      Grilled rosemary & garlic spiced lollipops finished with BBQ sauce & maple glazed Brussels sprouts.
      $18.00
    • Pot Stickers

      5 seared pork & veggie filled wontons with soy ginger sauce
      $8.00
    • Spinach Dip

      Creamy Spinach dip topped with mozzarella, heated to perfection in the oven and served with corn tortilla chips.
      $9.00
    • Sweet Potato Waffle Fries

      One pound of delicious sweet potato waffle fries tossed in cinnamon sugar. Served with house made honey mustard dipping sauce.
      $8.00
    • Traditional Wings

      8 jumbo wings tossed in your choice of sauce.
      $13.00
  • Burgers & Sandwiches

    • American Kobe Beef

      A beautifully marbled fresh ground Kobe beef patty topped with sauteed mushrooms and onions.
      $15.00
    • Angry Bird

      Seasoned turkey patty with ghost pepper mozzarella, caramelized onions, lettuce, tomato, & thyme aioli.
      $10.00
    • Black 'N' Blue

      Fresh ground beef burger topped with blue cheese crumbles and grilled onions.
      $10.00
    • Caribbean Chicken Sandwich

      Jerk chicken breast, mozzarella, chimichurri aioli, pepper relish, onion and lettuce.
      $14.00
    • Classic Cheeseburger

      Ground beef patty, American cheese, lettuce, tomato, & onion.
      $9.00
    • Drunken Goat

      Our house burger topped with Buffalo Trace bourbon blackberry jam, smoked bacon, mixed greens and goat cheese.
      $14.00
    • Label Reuben

      Our take on the classic reuben, constructed with corned beef, sauerkraut, firecracker aioli, & swiss served on rye.
      $12.00
    • Label Signature Burger

      Fresh ground beef burger topped with bacon, avocado, tomato and a creamy jalapeno sauce.
      $12.00
    • Pimento Burger

      Fresh ground beef burger topped with grilled onions and homemade pimento cheese.
      $10.00
    • Privilege

      40 day dry-aged ribeye mixed with a house blend of tenderloin tips and brisket. Topped with sauteed mushrooms and onions, and finished with thyme aioli.
      $17.00
    • Southwest BBQ Burger

      Ground beef patty, roasted red peppers, jalapenos, chiptole peppers, cheddar, bacon, BBQ sauce, lettuce, & pico de gallo.
      $13.00
    • Spicy Thai Chicken Sandwich

      Grilled chicken breast topped with swiss, avocado, Thai chili sauce and tabasco onion straws.
      $11.00
    • The Bacon Clucker

      Hand battered chicken breast topped with bacon, lettuce, tomato, and a honey mustard drizzle.
      $10.00
    • The Politician

      Kobe beef, truffle Parmesan cheese, Benton's bacon and sliced tomato.
      $17.00
    • The Ultimate Cheeseburger

      House burger topped with smoked gouda, swiss, cheddar, american cheese and smoked bacon.
      $14.00
    • Truffle Bomb Burger

      Kobe beef, truffle aioli, truffle parmesan, truffle mushrooms, & truffle infused balsamic reduction.
      $19.00
  • LABEL Your Sandwich

    • LYO American Kobe Beef

      $15.00
    • LYO Bison Patty

      $15.00
    • LYO Black Bean Patty

      $8.00
    • LYO Dry Aged Patty

      $16.00
    • LYO Fried Chicken

      $9.00
    • LYO Grilled Chicken

      $9.00
    • LYO Portobello Mushroom

      $8.00
    • LYO Steak Burger

      Fresh Ground Steak Burger
      $9.00
    • LYO Turkey

      $8.00
  • Chef's Creations

    • Big Orange Roll

      Panko shrimp & crab, wrapped with soy paper, topped with crab, orange chili sauce, & tempura flakes.
      $12.00
    • Boston Roll

      Panko shrimp, red peppers, cucumber, asparagus & kewpie mayo, topped with avocado, eel sauce, tempura flakes & tobiko.
      $14.00
    • Dragon Roll

      Salmon, cream cheese, & asparagus, topped with BBQ eel, sesame seeds, eel sauce, & firecracker aioli.
      $12.00
    • Filet Roll

      Crab, avocado, cucumber, & cream cheese, topped with marinated filet mignon, firecracker aioli, scallions, & masago.
      $20.00
    • Godzilla Roll

      Panko shrimp, spicy crab salad, & cream cheese topped with BBQ eel, avocado, eel sauce, & sriracha.
      $16.00
    • Junkyard Roll

      Crab, cucumber, avocado, & cream cheese, topped with tuna, bacon, panko shrimp, firecracker aioli, & eel sauce.
      $15.00
    • Label Roll

      Panko shrimp, avocado, crab, & cream cheese, topped with tuna, salmon, crab, eel sauce, & sweet chili sauce.
      $14.00
    • Masterpiece Roll

      Crab, avocado, cucumber, topped with tuna tatake, green onions, & spicy teriyaki sauce.
      $14.00
    • Moonflower Roll

      Spicy tuna, cucumber, & cream cheese topped with tuna, avocado, eel sauce, lunar sauce, tobiko, & sesame seeds.
      $15.00
    • Rainbow Roll

      Crab, avocado, & cucumber, topped with tuna, yellowtail, salmon, ebi, & avocado.
      $15.00
    • Red Dragon

      Spicy crab salad & avocado, topped with tuna, tobiko, sesame seeds, & sweet thai chili sauce.
      $12.00
    • Rocky Top Roll

      Spicy crab salad, panko shrimp, & cream cheese topped with tuna, extra spicy crab salad, firecracker aioli, & tempura flakes.
      $15.00
    • Smoky Mountain Roll

      Spicy tuna, cream cheese, & cucumber, topped with smoked salmon, eel sauce, tobiko, green onions, tempura flakes, & firecracker aioli.
      $18.00
    • Stir Fry Roll

      Salmon, cream cheese, avocado, & asparagus, tempura battered & fried. Served with sweet soy ginger sauce.
      $12.00
    • Tiger Roll

      Crab & avocado topped with salmon, ebi, eel sauce, kewpie mayo, tobiko, & sesame seeds.
      $14.00
    • Volcano Roll

      Panko shrimp, red peppers, & cream cheese, topped with yellowtail, tobiko, green onions, eel sauce, & firecracker aioli. Make it spicy with our shu thai drizzle.
      $15.00
  • Classic Rolls

    • Avocado Roll

      Singular roll as futomaki, with avocado on the inside.
      $5.00
    • Bakersfield Roll

      Crab, avocado, & cucumber, topped with bacon, scallions, sweet thai chili sauce, eel sauce, & masago.
      $14.00
    • California Roll

      Crab, avocado, & cucumber topped with masago.
      $6.00
    • Crab Roll

      Singular roll as futomaki, with crab on the inside.
      $7.00
    • Crunchy Shrimp Roll

      Tempura shrimp and cucumbers topped with spicy mayo.
      $9.00
    • Cucumber Roll

      Singular roll as futomaki, with cucumber on the inside.
      $5.00
    • Dynamite Roll

      Spicy crab & panko shrimp, topped with eel sauce & sesame seeds.
      $10.00
    • Eel & Cucumber

      BBQ eel & cucumber rolled as futomaki, topped with eel sauce and sesame seeds.
      $6.00
    • Envy Roll

      Fresh cut tuna & avocado, topped with cilantro & lime wedges.
      $12.00
    • Nigiri

      3 fingers of sticky rice, with sashimi laid on top. Served with seaweed salad.
      $7.00
    • Philadelphia Roll

      Smoked Salmon, cucumber, & cream cheese topped with firecracker aioli & sesame seeds.
      $8.00
    • Salmon Roll

      Singular roll as futomaki, with salmon on the inside.
      $7.00
    • Sashimi

      3 pieces served with seaweed salad.
      $8.00
    • Spicy Crab Salad Roll

      Spicy crab salad & avocado rolled as futomaki, topped with eel sauce.
      $8.00
    • Spicy Salmon Roll

      Spicy tuna & cucumber topped with tobiko & firecracker aioli.
      $8.00
    • Spicy Tuna Roll

      Spicy tuna & cucumber topped with tobiko & togarashi.
      $8.00
    • Tuna Roll

      Singular roll as futomaki, with tuna on the inside.
      $7.00
    • Yellowtail Roll

      Singular roll as futomaki, with yellowtail on the inside.
      $7.00
  • Poke Bowls

    • Tuna Poke

      Diced tuna, avocado, red onions, & tomato topped with ponzu sauce & sesame seeds on a bed of field greens.
      $15.00
    • Tatake Tuna Poke

      Lightly seared sesame tuna served on strips of cucumber & carrot, topped with sesame ginger sauce & green onions.
      $15.00
  • Entrees

    • Bison Chopped Steak

      Served with mashed potatoes, homemade brown gravy, beech mushrooms, and sauteed onions.
      $16.00
    • Black Chicken

      Cajun seasoned grilled chicken breast, black rice, pico de gallo, avocado, & side of sriracha.
      $14.00
    • Blackened Salmon

      8 oz salmon filet served blackened with red pepper jam. Served with two sides. Recommended pairings: Cheese girts & asparagus.
      $19.00
    • Buttermilk Chicken

      Buttermilk marinated fried chicken with hand cut garlic fries & your choice of BBQ aioli or apple butter.
      $13.00
    • Center Cut Prime Bone-In Pork Chop

      Center prime cut, topped with jalapeno strawberry bacon jam.
      $24.00
    • Chef's Pasta

      Chef's daily choice of pasta style, house made sauce, and delicious topping.
      $15.00
    • Emperor's Herb Chicken

      Grilled chicken breast with pesto cream sauce. Served with two sides. Recommended pairings: Black rice & carrots
      $15.00
    • Firecracker Shrimp Tacos

      Hand battered shrimp, red cabbage, pico de gallo and firecracker sauce, wrapped in flour tortillas, served with a grilled corn salad.
      $15.00
    • Grilled Salmon Entree

      8 oz salmon filet served with red pepper jam. Served with two sides.
      $19.00
    • Mahi Mahi Fish Tacos

      Cajun marinated pan seared mahi mahi, red cabbage, pico de gallo, & firecracker aioli in flour tortillas, served with a grilled corn salad.
      $14.00
    • Sea Bass

      Mild & buttery Chilean sea bass topped with beurre blanc, & served with two sides. Recommended pairing: Parmesan risotto
      $36.00
    • Shrimp & Grits

      Seared shrimp served with grits & a fried green tomato, topped with cajun mushroom cream sauce. Add SoCra house curred bacon for $2.
      $17.00
  • Steaks

    • 14oz Dry Aged Bone-In Filet

      Enjoy the added rich sweet marrow flavor on this exclusive cut. Only two per steer!
      $62.00
    • 40 Day Dry-Aged Ribeye

      40-day dry-aged ribeye, served with your choice of two sides.
      $40.00
    • Filet Mignon

      8 oz. filet mignon cooked to your preference, served with your choice of two sides.
      $42.00
    • Ribeye

      16 oz. Ribeye grilled to your preference, served with your choice of two sides.
      $44.00
    • Surf N' Turf

      8oz. Filet Mignon and half a dozen sauteed or blackened shrimp. Served with your choice of two sides.
      $46.00
  • Sides

    • Asparagus

      $4.00
    • Black Rice

      $4.00
    • Brussel Sprouts

      $4.00
    • Carrots

      $4.00
    • Cream Corn

      $4.00
    • French Fries

      $4.00
    • Grilled Veggies

      $4.00
    • Mac & Cheese

      $4.00
    • Mashed Potatoes

      $4.00
    • Mushrooms

      $4.00
    • Risotto

      $4.00
    • Side Garlic Parm Fries

      $4.00
    • Side House Salad

      $4.00
    • Side Strawberry Spin Salad

      $4.00
    • Side Sweet Fries

      $4.00
  • Kid's

    • K - Cheese Pasta With Grilled Chicken

      Includes drink.
      $6.00
    • K - Cheeseburger With Fries

      Includes drink.
      $6.00
    • K - Grilled Chicken Breast With Fries

      Includes drink.
      $6.00
    • K - Popcorn Shrimp With Fries

      Includes drink.
      $6.00
    • K- Fried Chicken With Fries

      Includes drink.
      $6.00
  • Salads

    • Boomtown Salad

      House salad topped with fried buttermilk chicken tossed in buffalo sauce.
      $12.00
    • House Salad

      Lettuce, tomato, red onions, bacon, egg, blue cheese crumbles and homemade croutons.
      $7.00
    • Seasonal Chopped Salad

      Creative blend of locally sourced ingredients that reflect the seasons: Kale, Apple Slices, Shredded Carrot, Bleu Cheese Crumbles, Pecans. Pairs exceptionally with our house-made Ver Jus Vinaigrette.
      $10.00
    • Strawberry Spinach Salad

      Fresh spinach and strawberries topped with candied cashews, goat cheese and recommended with raspberry vinaigrette.
      $10.00
  • Dessert

    • Cinnamon Oblivion

      Fresh baked cinnamon roll topped with a caramel drizzle and chopped pecans.
      $7.00
    • Drunken Cheesecake

      Cheesecake slice with house made bourbon blackberry jam.
      $8.00
    • Dulce De Leche Cheesecake

      $10.00
    • Kentucky Bourbon Pecan Pie

      $10.00
    • Perfect Ending

      Chocolate chip cookie sandwich topped with brownies, vanilla bean ice cream, whipped cream, caramel & chocolate sauce.
      $10.00
  • Drinks

    • Flavored Tea

      $3.00
    • Iced Tea - Sweet

      $3.00
    • Iced Tea - Unsweet

      $3.00
    • Soda

      $3.00
  • Extra Sauces / Misc

    • BBQ Aioli

      House made BBQ Aioli, goes well with garlic fries.
    • Eel Sauce

      Savory sauce for sushi, served on the Dynamite Roll, Label Roll, and others.
    • Firecracker Sauce

      Spicy, creamy sauce, great with sushi. This is the pink one you're thinking about.
    • Honey Mustard

      House made honey mustard, goes well with sweet potato fries or any chicken dish.
    • Ranch

      House made buttermilk ranch
    • Shu Thai

      $1.00
    • Sriacha Ranch

    • Sweet Chili

      Sweet and spicy that goes well with sushi. Also served on the side of the crab rangoons appetizer.

Menu Photos

  • Menu 1
  • Menu 2
  • Menu 3
  • Menu 4
  • Menu 5
  • Menu 6

Menu Photos

  • Menu 1
  • Menu 2
  • Menu 3
  • Menu 4
  • Menu 5
  • Menu 6
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+1 423-631-0505

112 Tipton St, Johnson City, TN 37604


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