La Nova was born in 1957 when Joe Todaro (Papa Joe) started La Nova Pizzeria on 43 South Niagara Street in the City of Tonawanda. Joe worked 7 days a week with his son, Joe (Big Joe), who was 12 years old. Big Joe and his father introduced Buffalo favorites such as the White Pizza, Steak and Cheese subs and La Nova's World Famous Barbeque Wings; an absolute favorite in the Queen City. When there is an influx of Ex-Buffalonians returning home for the holidays, people just have to have their La Nova. In 1994, Joey III (LJ) started La Nova Wings Inc. that’s sold Billions of Wings worldwide.