La Carraia – A taste of Florence, Italy The story of La Carraia began in 1990 in Florence, Italy. With Italy being the birthplace of gelato, we wanted to keep the traditional style and feel of home-made gelato while incorporating modern tastes and trends. Through this unique transformation, we were able to evolve our product while keeping the antique flavours of Florentine gelato alive. If you’re wondering where the name “La Carraia” comes from, the answer is simple: a bridge. The second oldest bridge in Florence, to be exact. The first La Carraia Gelateria opened shop right next to the famous “Ponte alla Carraia,” a five-arched bridge spanning across the the River Arno.