Who is Herbie?! No one really knows. There are a lot of rumors, but one thing we do know is that Herbie is a burger nerd who emerged from the 80's New Wave scene to tirelessly work on creating the perfect burger, fries, and shakes. What we're left with are his findings: 1.) Use quality local ingredients. 2.) Make as much from scratch as possible. For example, all of our sauces and shake syrups are made from scratch. 3.) Smash a burger on a hot griddle thin so that it creates a perfect sear, this is called The Maillard reaction. A chemical reaction between amino acids and sugars that makes seared food taste so so good.