Gooey Louie® Gooey Butter Cake — The Sweet St. Louis Treat. This award-winning little bakery features handcrafted gooey butters in a variety of different flavors, baked fresh each day. Shop our gooey butter for the perfect St. Louis gift. Our holiday, corporate gift and wedding packaging can be customized with your logo or message. We also are a great stop for when you want a a sweet treat.