goodsugar was founded by Marcus Antebi, the creator of the NYC chain formerly known as Juice Press, now rebranded as Just Plants. goodsugar offers a 100% plant-based, organic, kosher, and single-use plastic-free menu. Their offerings include superfood smoothies, smoothie bowls, cold-pressed juices and shots, hot soups, delicious foods, matcha lattes, cold brew coffee, and a selection of super-clean-ingredient bakery items. Importantly, goodsugar's products contain no refined sugar, no white flour, and no high-pressure pasteurized juices, ensuring a delicious and wholesome experience for customers.