Friedman's Herald Square Menu

138 W 31st St, New York, NY 10001
  • Breakfast

    • Lemon Ricotta Pancakes

      Strawberries, lemon zest, Vermont maple syrup. (Gluten-free)
      $19.00
    • Berry French Toast

      Homemade strawberry compote, topped w/ fresh berries, Vermont maple syrup.
      $19.00
    • Avocado Toast

      Poached eggs, chili flakes, charred lemon, thick-cut sourdough.
      $19.00
    • Farm Egg Omelette

      Spinach, mushroom, zucchini, squash, avocado, potato hash, whole wheat toast.
      $20.00
    • Eggs With Style

      Two eggs, potato hash, whole wheat toast, choice of bacon, fruit or turkey bacon.
      $20.00
    • Nova Benny

      Poached eggs, smoked salmon, jumbo potato latke, baby kale, hollandaise. (Gluten-free)
      $22.00
    • Housemade Granola

      Greek yogurt, fresh berries, almonds, honey drizzle. (Gluten-free)
      $14.00
    • B.E.L.T

      Bacon, over easy egg, lettuce, tomato, herb aioli, grilled sourdough w/ potato hash
      $19.00
    • Pastrami Hash

      Sunny-side eggs, whole wheat toast.
      $21.00
    • Shakshuka

      Sunny side eggs, tomato, peppers, olives, feta cheese, grilled ciabatta.
      $19.00
    • Homemade Banana Bread

      Almond flour, warm strawberry compote. (Gluten-free)
      $15.00
    • Cheese Blintz

      Delicate pancake stuffed with sweetened cheese.
      $20.00
  • Starters, Salads & Soups

    • Asian Chicken Salad (B)

      Cabbage, peppers, green beans, peanuts, scallion, cilantro, sesame seed. Hoisin peanut dressing on the side. (Gluten-free)
      $21.00
    • Cobb Salad (B)

      Grilled chicken, avocado, bacon, blue cheese, hard boiled egg, tomato. Housemade buttermilk ranch on the side.
      $22.00
    • Sesame Salmon Salad (B)

      4 oz salmon, kale, grains, pickled beets, pickled carrots, avocado, edamame, sprouts. Soy vinaigrette on the side. (Gluten-free)
      $24.00
    • Greek Salad (B)

      Romaine, feta, tomato, cucumber, olives, red onion. Oregano vinaigrette on the side. (Gluten-free)
      $16.00
    • Chicken Matzo Ball Soup

      Our famous chicken matzo ball soup! (Gluten-free without matzo balls)
    • Tomato Soup

    • Turkey Chili

      (Gluten-free)
    • Korean BBQ Wings

      Sweet chili glaze. (Gluten-free)
      $17.00
    • Spinach Artichoke Dip

      (Gluten-free)
      $16.00
    • Buffalo Wings

      (Gluten-free)
      $17.00
    • Three Cheese Mac & Cheese Bites

      Deep fried 3 cheese mac and cheese balls with sriracha aioli on side. (Gluten-free)
      $12.00
    • Mac N' Cheese

      Cheddar, fontina. (Gluten-free)
      $15.00
  • Sandwiches & Burgers

    • Pastrami On Rye (B)

      Mustard, pickle, rye bread, herb fries.
      $24.00
    • Pastrami Reuben (B)

      Mustard, sauerkraut, Swiss cheese, Russian dressing, rye bread, herb fries.
      $27.00
    • Grilled Cheese (B)

      Aged cheddar, American, challah bread., herb fries.
      $19.00
    • Chicken Swisswich (B)

      Bacon jam, Gruyere, lettuce, avocado aioli. grilled ciabatta, herb fries.
      $21.00
    • Tuna Melt (B)

      Tomato, aged cheddar, toasted rye, herb fries.
      $20.00
    • Patty Melt (B)

      Caramelized onion, Swiss cheese, Russian dressing, sourdough, herb fries.
      $24.00
    • Pan-Seared Fish Sandwich (B)

      Arugula, pickled fennel, red onion, dill-caper aioli, dressed greens, herb fries.
      $24.00
    • French Dip (B)

      Thinly sliced roasted prime rib, au jus, ciabatta, herb fries.
      $24.00
    • Fried Chicken Sandwich (B)

      Boneless thigh, lettuce, tomato, onion pickle, honey mustard, brioche bun, herb fries
      $20.00
    • Classic B.L.A.T.. (B)

      Bacon, lettuce, avocado, tomato, herb aioli, toasted sourdough, herb fries.
      $18.00
    • Broccoli Falafel Burger (B)

      Tzatziki, feta, sriracha aioli, pickled onions, herb fries.
      $19.00
    • Turkey Burger (B)

      Pepper Jack cheese, avocado aioli, herb fries.
      $21.00
    • Friedmans Burger (B)

      All natural angus beef, LTO, pickle, herb fries.
      $24.00
  • Entrees

    • Fried Chicken & Cheddar Waffle

      Spicy honey on the side. (Gluten-Free)
      $28.00
    • Buttermilk Fried Chicken Dinner (B)

      3 pieces buttermilk fried chicken. Choice of two sides. (Gluten-free)
      $28.00
    • Grain Bowl (B)

      Choice of rice or quinoa, baby bok choy, broccoli, carrots, edamame and bean sprouts. Sesame-lime vinaigrette on the side. (Gluten-free)
      $19.00
    • Fish Tacos

      Fried halibut, corn tortilla, guacamole, cabbage slaw, sriracha aioli, cilantro. 3 to an order. (Gluten-free)
      $24.00
  • Sides

    • Toast

      $4.00
    • Side Of Avocado

      (Gluten-free)
      $6.00
    • Side Two Farm Eggs (B)

      (Gluten-free)
      $6.00
    • Potato Hash

      (Gluten-free)
      $6.00
    • Thick Cut Bacon

      (Gluten-free)
      $8.00
    • Turkey Bacon

      (Gluten-free)
      $8.00
    • Potato Latkes

      Sour cream, apple sauce. (Gluten-free)
      $9.00
    • Herb Fries

      Rosemary, thyme, sage. (Gluten-free)
      $10.00
    • Sweet Potato Fries

      Blue cheese aioli. (Gluten-free)
      $10.00
    • Brussels Sprouts

      Sweet chili glaze, sesame seeds. (Gluten-free)
      $10.00
    • Cauliflower & Broccoli

      Tahini on side. (Gluten-free)
      $10.00
    • Market Fruit

      Strawberries, blueberries & orange slices. (Gluten-free)
      $10.00
  • Dessert

    • NY Style Cheesecake

      Berry compote. (Gluten-free)
      $12.00
    • Chocolate Chip Cookies

      3 Gluten-free cookies.
      $8.00
    • Chocolate Brownie

      (Gluten-free)
      $8.00
    • Pecan Carrot Cake

      Housemade double layer, cream cheese frosting. (Gluten-free)
      $12.00
  • Beverages

    • Can Of Soda

      $3.00
    • Iced Tea

      Brewed with fresh mint.
      $5.00
    • Hibiscus Iced Tea

      $6.00
    • Fresh Squeezed Orange Juice

    • Fresh Squeezed Grapefruit Juice

    • Fresh Squeezed Lemonade

      $6.00
    • Arnold Palmer

      Iced tea & lemonade. Summer on ice!
      $5.00
    • Bottled Water

      $2.50
    • Cold Pressed Apple Cider

    • Hot Apple Cider

      Topped with cinnamon.
    • Chocolate Milk

      Valrhona Chocolate.
    • Iced Chocolate

      $7.00
  • Coffee & Tea

    • Drip Coffee By La Colombe

    • Double Espresso

      $4.00
    • Americano

    • Cold Brew

    • Cappuccino

    • Cafe Latte

    • Matcha Latte

    • Chai Latte

      Harney & sons. Cinnamon.
    • Hot Tea

      Harney & sons
    • Hot Chocolate

      Valrhona Chocolate with whipped cream.
  • UTENSILS & EXTRAS

    • Plastic Utensils Set

    • Ketchup

    • Napkin

  • Starters, Salads & Soups

    • Asian Chicken Salad

      Cabbage, peppers, green beans, peanuts, scallion, cilantro, sesame seed. Hoisin peanut dressing on the side. (Gluten-free)
      $21.00
    • Cobb Salad

      Grilled chicken, avocado, bacon, blue cheese, egg, tomato. Buttermilk ranch dressing on the side. (Gluten-free)
      $22.00
    • Greek Salad

      Romaine, feta, tomato, cucumber, olives, red onion. Oregano vinaigrette dressing on the side. (Gluten-free)
      $16.00
    • Sesame Salmon Salad

      4 oz salmon, kale, grains, pickled beets, pickled carrots, avocado, edamame. Soy vinaigrette on the side. (Gluten-free)
      $24.00
    • Chicken Matzo Ball Soup

      Our famous matzo ball soup! (Gluten-free without matzo)
    • Tomato Soup

      (Gluten-free)
    • Turkey Chili

      (Gluten-free)
    • Guacamole & Chips

      Feta, jalapeno, cilantro, lime, tostadas. (Gluten-free)
      $15.00
    • Mac & Cheese Bites (7 Pc)

      Deep fried 3 cheese gluten-free mac and cheese balls.
      $12.00
    • Korean BBQ Wings

      Sweet chili glaze, sesame seeds. (Gluten-free)
      $17.00
    • Buffalo Wings

      (Gluten-free)
      $17.00
    • Spinach Artichoke Dip

      Corn tortillas. (Gluten-free)
      $16.00
    • Mac N' Cheese

      Fontina, parmesan. (Gluten-free)
      $15.00
    • Spicy Tuna Crispy Rice

      Eel sauce, spicy mayo, jalapeño. (Gluten-free)
      $16.00
    • Avocado Crispy Rice

      Yuzu, cilantro, shredded chilli. (Gluten-free)
      $16.00
  • Sandwiches & Burgers

    • Pastrami On Rye

      Mustard, pickle, herb fries.
      $24.00
    • Pastrami Reuben

      Mustard, sauerkraut, Swiss cheese, Russian dressing, herb fries.
      $27.00
    • Grilled Cheese

      Aged cheddar, American, herb fries.
      $19.00
    • Grilled Chicken Swisswich

      Bacon jam, Gruyere, lettuce, avocado aioli. grilled ciabatta, herb fries.
      $20.00
    • Tuna Melt

      Tomato, aged cheddar, toasted rye, herb fries.
      $20.00
    • Buttermilk Fried Chicken Sandwich

      Boneless thigh, lettuce, tomato, onion pickle, honey mustard, brioche bun, herb fries.
      $20.00
    • Classic B.L.A.T

      Bacon, lettuce, avocado, tomato, herb aioli, toasted sourdough, herb fries.
      $18.00
    • Patty Melt (B)

      Caramelized onion, Swiss cheese, Russian dressing, sourdough, herb fries.
      $24.00
    • Pan-Seared Fish Sandwich (B)

      Arugula, pickled fennel, red onion, dill-caper aioli, dressed greens, herb fries.
      $24.00
    • Broccoli Falafel Burger (B)

      Tzatziki, feta, sriracha aioli, pickled onions, herb fries.
      $19.00
    • French Dip (B)

      Thinly sliced roasted prime rib, au jus, ciabatta, herb fries.
      $24.00
    • Turkey Burger

      Pepper Jack, avocado aioli, herb fries.
      $21.00
    • Friedmans Burger

      All natural angus beef, LTO, pickle, herb fries.
      $24.00
  • Entrees

    • Roasted Salmon

      Mashed potatoes, seared spinach, asian ginger jus. (Gluten-free)
      $32.00
    • Grain Bowl

      Choice of rice or quinoa, baby bok choy, broccoli, carrots, edamame and bean sprouts. Sesame-lime vinaigrette on the side.
      $19.00
    • Crispy Fish Tacos

      Fried halibut, corn tortilla, guacamole, cabbage slaw, sriracha aioli, cilantro. 3 to an order. (Gluten-free)
      $24.00
    • Buttermilk Fried Chicken Dinner

      3 piece fried chicken w/ choice of two sides.
      $28.00
    • Brick Chicken

      1/2 chicken, brussel sprouts, mashed potatoes. (Gluten-free)
      $28.00
    • Fried Chicken & Cheddar Waffle

      Hot honey on side. (Gluten-free)
      $28.00
    • Hangar Steak

      Chimichurri, roasted fingerling potatoes, sauteed string beans.
      $32.00
  • Dinner Sides

    • Herb Fries

      Rosemary, thyme, sage. (Gluten-free)
      $10.00
    • Sweet Potato Fries

      Blue cheese aioli. (Gluten-free)
      $10.00
    • Brussel Sprouts

      Sweet chili glaze, sesame seeds. (Gluten-free)
      $10.00
    • Cauliflower & Broccoli

      Tahini on side. (Gluten-free)
      $10.00
    • String Beans

      Sautéed with garlic
      $12.00
    • Mashed Potatoes With Gravy

      $12.00
    • Thick Cut Bacon

      (Gluten-free)
      $8.00
    • Side Of Avocado

      (Gluten-free)
      $6.00
    • Side Two Farm Eggs

      (Gluten-free)
      $6.00
    • Toast

      $4.00
  • Dessert

    • NY Style Cheesecake

      Homemade Cheesecake topped w/ warm strawberry compote. (Gluten-free)
      $12.00
    • Chocolate Brownie

      (Gluten-free)
      $8.00
    • Chocolate Chip Cookies

      3 gluten-free chocolate chip cookies.
      $8.00
    • Pecan Carrot Cake

      Housemade double layer, cream cheese frosting. (Gluten-free)
      $12.00
  • Cold Beverages

    • Fresh Squeezed Orange Juice

      16 ounce
    • Fresh Squeezed Grapefruit Juice

    • Iced Tea

      Brewed with fresh mint.
      $5.00
    • Arnold Palmer

      $5.00
    • Hibiscus Iced Tea

      $6.00
    • Fresh Squeezed Lemonade

      $6.00
    • Cold Pressed Apple Cider

    • Chocolate Milk

      Valrhona chocolate.
    • Iced Chocolate

      $7.00
    • Sodas

      $3.00
    • Bottled Water

      $2.50
  • Coffee & Tea

    • Drip Coffee By La Colombe

    • Double Espresso

      $4.00
    • Americano

    • Cold Brew

    • Cappuccino

    • Cafe Latte

    • Matcha Latte

    • Chai Latte

      Harney & sons. cinnamon.
    • Hot Tea

      Harney & Sons
    • Hot Chocolate

      Valrhona Chocolate with whipped cream.
    • Hot Apple Cider

  • UTENSILS & EXTRAS

    • Plastic Utensils Set

    • Ketchup

    • Napkin

Menu Gallery

  • Menu 1
  • Menu 2
  • Menu 3
  • Menu 4
  • Menu 5
  • Menu 6

Menu Gallery

  • Menu 1
  • Menu 2
  • Menu 3
  • Menu 4
  • Menu 5
  • Menu 6

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