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First Watch Menu

11721 W Broad St, Richmond, VA 23233
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Fresh Juice BarFamilies, Groups & GroceryThe Healthier SideClassic FavoritesFrom the GriddleEgg-SclusivesOmelets & FrittatasPower BowlsSaladsSandwichesBeveragesSidesRetail Items

  • Fresh Juice Bar

    • Red Medicine

      Pomegranate, Cranberry, Black Tea, Local Honey, and Cinnamon.
      $4.71

    • Morning Meditation

      Orange, lemon, turmeric, organic ginger, agave nectar and beet.
      $4.71

    • Kale Tonic

      Kale, Fuji apple, cucumber and lemon.
      $4.71

  • Families, Groups & Grocery

    • The "Good Morning" Pack (For Two)

      The perfect breakfast for two! Six fresh cage-free scrambled eggs, six slices of hardwood smoked bacon, fresh fruit, potatoes and whole grain artisan toast with all natural preserves.
      $20.99

    • The "Good Morning" Pack (For Four)

      The perfect breakfast for four! Twelve fresh cage-free scrambled eggs, twelve slices of hardwood smoked bacon, fresh fruit, potatoes and whole grain artisan toast with all natural preserves.
      $36.74

    • Project Sunrise Coffee Tote (96 Oz)

      Bring our award winning Project Sunrise coffee to your home or office with our new 96 oz. coffee tote. Serves 10-12. Project Sunrise supports the female farmers in Huila, Columbia.
      $20.99

    • Loaf Of Seed’licious Bread

      One loaf of our signature thick-cut whole grain artisan bread. It’s great for homemade Avocado Toast!
      $7.35

    • House-Made Granola

      12 oz bag of our house-made granola. Check out our cookbook for great recipes that include our fresh granola!
      $5.24

    • Project Sunrise Retail Coffee

      12 oz bag of our Project Sunrise ground coffee. Buy a bag to support our female growers in Huila, Colombia!
      $8.39

    • First Watch Cookbook

      A collection of more than 70 of our favorite recipes. Make your go-to First Watch brunch at home, or gift this to your favorite First Watch fan!
      $25.15

  • The Healthier Side

    • Avocado Toast

      Our thick-cut whole grain toast topped with fresh smashed avocado, EVOO, lemon and Maldon sea salt. Served with two cage-free basted eggs
      $11.43

    • Healthy Turkey

      Egg white omelet with turkey, house-roasted onions, tomatoes, spinach and Feta. Served with dry whole grain artisan toast and all-natural house preserves.
      $11.12

    • AM Superfoods Bowl

      Coconut milk chia seed pudding topped with fresh bananas, berries, blackberry preserves, and house made granola. Served with whole grain artisan toast topped with almond butter and Maldon sea salt.
      $9.96

    • Sunrise Granola Bowl

      Non-fat vanilla Greek yogurt layered with fresh, seasonal fruit, nuts and our housemade granola. Served with a blueberry muffin.
      $9.75

    • Steel Cut Oatmeal

      Made-to-order topped with house-marinated berries, fresh sliced banana and pecans. Served with low-fat milk, brown sugar and a fresh baked blueberry muffin.
      $8.91

    • Tri-Athlete

      Egg white omelet with house- roasted Crimini mushrooms, onions, tomatoes and green chilies. Served with housemade pico de gallo, dry whole grain artisan toast, all-natural house preserves and fresh fruit.
      $10.49

    • Power Wrap

      Egg whites, turkey, spinach, house-roasted Crimini mushrooms and Mozzarella in a sun-dried tomato-basil tortilla. Served with fresh fruit and a side of housemade pico de gallo.
      $10.07

  • Classic Favorites

    • The Traditional

      Two fresh cage-free eggs any style with meat. Served with whole grain artisan toast, all natural preserves, and fresh seasoned potatoes. Please visit our sides category to add additional eggs or meat.
      $11.54

    • The Trifecta

      Two fresh cage-free eggs any style with either a light and airy Belgian waffle or a multigrain pancake. Plus your choice of meat.
      $11.85

  • From the Griddle

    • Multigrain Pancake

      We've gotta warn you: these beauties are beyond big - they're humongous! Choose your stackage accordingly from: Plain, Blueberry, Chocolate Chip, Banana Granola Crunch, Carrot Cake & Pecan.
      $5.76

    • Two Multigrain Pancakes

      We've gotta warn you: these beauties are beyond big - they're humongous! Choose your stackage accordingly from: Plain, Blueberry, Chocolate Chip, Banana Granola Crunch, Carrot Cake & Pecan.
      $7.65

    • Lemon Ricotta Pancakes

      We add fresh, whipped ricotta cheese to our multigrain batter. Served as a “mid-stack” of two pancakes topped with marinated berries, creamy lemon curd and powdered cinnamon sugar.
      $10.49

    • Belgian Waffle

      Our light and airy waffle with a side of warm berry compote.
      $9.75

    • French Toast

      Custard-dipped, thick-cut brioche bread topped with whipped butter and powdered cinnamon sugar.
      $10.49

    • Floridian French Toast

      Thick-cut brioche with wheat germ and powdered cinnamon sugar, covered with fresh banana, kiwi and seasonal berries. Served with a side of blueberry compote.
      $11.01

  • Egg-Sclusives

    • Chickichanga

      Whipped eggs with spicy all-natural chicken breast, chorizo sausage, green chilies, cheddar and Monterey Jack, onions, and avocado rolled in a flour tortilla. Topped with vera cruz sauce and sour cream. Served with fresh fruit and fresh seasoned potatoes.
      $12.06

    • Elevated Egg Sandwich

      Fresh, over easy cage-free egg with bacon, Gruyere cheese, fresh smashed avocado, mayo, and lemon dressed arugula on a brioche bun. Served with fresh seasoned potatoes.
      $11.54

    • Farm Stand Breakfast Tacos

      Three wheat-corn tortillas with scrambled eggs, Cajun chicken, chorizo, Cheddar and Monterey Jack cheeses. Topped with fresh avocado and housemade pico de gallo. Served with seasoned black beans.
      $11.33

    • Biscuits & Turkey Sausage Gravy With Eggs

      Freshly baked biscuits with savory turkey sausage gravy. Served with two cage-free eggs any style and fresh, seasoned potatoes.
      $11.33

    • Farmhouse Hash

      Two cage-free eggs any style atop fresh seasoned potatoes, bacon, avocado, house roasted onions and tomatoes, cheddar, and Monterey Jack. Served with whole grain artisan toast.
      $12.59

    • Parma Skillet Hash

      Two cage-free eggs any style atop seasoned potatoes, Italian sausage, house-roasted Crimini mushrooms, onions and tomatoes with melted Parmesan, Mozzarella and fresh herbs. Served with whole grain artisan toast with all-natural preserves.
      $12.59

    • Market Hash

      Two cage-free eggs any style a top fresh seasoned potatoes, house roasted crimini mushrooms, zucchini, shallots, red peppers, baby spinach, melted mozzarella, and herbed goat cheese. Served with whole grain artisan toast.
      $12.38

  • Omelets & Frittatas

    • Bacado Omelet

      Bacon, avocado, and Monterey Jack. Topped with sour cream and served with a side of housemade pico de gallo.
      $11.85

    • Ham & Gruyere

      Smoked ham, Gruyere cheese and fresh herbs.
      $11.22

    • Chile Chorizo

      Avocado, green chilies, roasted onions, Cheddar and Monterey Jack. Topped with all-natural sour cream and served with a side of housemade pico de gallo.
      $11.33

    • Morning Market Veg

      House-roasted zucchini, Crimini mushrooms, shallots, kale and tomatoes with Goat cheese and fresh herbs.
      $11.22

    • Inspired Italian

      Sausage, house- roasted tomatoes and red peppers with fresh herbs, Mozzarella and Parmesan.
      $11.22

    • The Works Omelet

      Ham, bacon, sausage, house-roasted crimini mushrooms, onions, and tomatoes with cheddar and Monterey Jack. Topped with all natural sour cream.
      $12.06

    • Frittata Rustica

      A classic Italian-style omelet with kale, house-roasted Crimini mushrooms, onions and tomatoes topped with Mozzarella and Parmesan cheese. Served with ciabatta toast and lemon dressed organic mixed greens.
      $11.43

    • Smoked Salmon & Roasted Vegetable Frittata

      A classic frittata with Wild Alaska Smoked Sockeye Salmon*, house-roasted shallots and tomatoes topped with Parmesan cheese, a chive cream drizzle and fresh herbs. Served with ciabatta toast and lemon dressed organic mixed greens.
      $12.38

  • Power Bowls

    • Power Breakfast Quinoa Bowl

      Protein-packed quinoa, Italian sausage, house-roasted Crimini mushrooms and tomatoes, kale, Parmesan and EV00. Topped with two basted cage-free eggs.
      $10.91

    • Pesto Chicken Quinoa Bowl

      Protein-packed quinoa mixed with kale, shredded carrots and house-roasted tomatoes topped with grilled all-natural lemon chicken breast, basil pesto sauce, feta crumbles and fresh herbs.
      $10.91

  • Salads

    • Superfood Kale Salad

      Vitamin-rich kale and organic mixed greens with housemade maple-roasted carrots, warm all-natural chicken breast, dried cranberries, slivered almonds and shredded Parmesan cheese tossed in our refreshing maple-lemon vinaigrette.
      $10.80

    • Chicken Avocado Chop Salad

      Chopped romaine and arugula, all-natural chicken breast, avocado, tomatoes, corn, black beans, Feta cheese and crispy tortilla chips with a citrus chipotle dressing.
      $10.91

    • Cobb Salad

      Organic mixed greens, bacon, turkey breast, egg, tomatoes, avocado and Bleu cheese crumbles with ranch dressing.
      $10.91

    • Sweet Honey Pecan Salad

      Organic mixed greens, romaine, all-natural chicken breast, bacon, toasted pecans, avocado, tomatoes and carrots with Cheddar and Monterey Jack. Drizzled with warm honey Dijon dressing.
      $10.49

  • Sandwiches

    • Monterey Club Sandwich

      Turkey, bacon, avocado, organic mixed greens, tomato, Monterey Jack, and mayo on sourdough.
      $10.80

    • BLTE

      The classic BLT plus two over-hard cage-free eggs, Monterey Jack and mayo on artisan whole grain.
      $10.49

    • Baja Turkey Burger

      A lean white-meat turkey patty with avocado, organic mixed greens, housemade pico de gallo, mayo and Horseradish Havarti on a brioche bun.
      $10.28

    • Market Veggie Sandwich

      House-roasted Crimini mushrooms, zucchini and spinach with basil pesto, mayo and Mozzarella cheese on grilled artisan whole grain.
      $9.96

    • Roast Beef & Havarti Sandwich

      Roast beef, Horseradish Havarti, house-roasted onions and tomato with lemon dressed arugula on grilled Parmesan-crusted sourdough, Horseradish sauce on the side.
      $10.80

    • Ham & Gruyere Melt

      Smoked ham, tomato, and melty gruyere cheese with dijonnaise on grilled artisan brioche.
      $10.28

    • Veggie Burger

      A seasoned all-natural patty of brown rice, Peppadew peppers, onions, carrots and mushrooms. Served on a brioche bun with fresh smashed avocado, organic mixed greens, tomato, red onion and a side of Dijonnaise.
      $10.28

    • Chicken Salad Melt

      All-natural white-meat chicken salad made with apples, raisins and celery served open-faced on grilled artisan whole grain. Topped with tomato and melted Monterey Jack.
      $10.49

  • Beverages

    • Project Sunrise Coffee

      $3.14

    • Project Sunrise Coffee (Decaf)

      $3.14

    • Cold Brew Coffee

      Made with 100% Organic Aztec coffee beans.
      $4.19

    • Iced Coffee

      Creamy, sweet, cold and refreshing.
      $3.14

    • Fresh Brewed Iced Tea

      Unsweetened.
      $3.14

    • Hot Chocolate

      $3.45

    • Milk

      $3.45

    • Fountain Beverage

      $3.45

    • 100% Cold Squeezed Orange Juice

      $3.87

    • Apple Juice

      $3.66

    • Project Sunrise Coffee Tote (96 Oz)

      Bring our award winning Project Sunrise coffee to your home or office with our new 96 oz. coffee tote. Serves 10-12. Project Sunrise supports the female farmers in Huila, Columbia.
      $20.99

  • Sides

    • Bob's Red Mill Grits

      Buttered.
      $2.61

    • Bob's Red Mill Cheese Grits

      Cheesy and delicious.
      $2.82

    • Fresh Seasoned Potatoes

      Fresh, seasoned potatoes seared on the griddle with a hint of onion
      $3.45

    • Fresh Seasonal Fruit

      Cut in-house every day, a mix of the freshest fruits of the season
      $4.19

    • Biscuits & Gravy

      $5.24

    • English Muffin

      $1.98

    • UDI's Gluten Free Toast

      $2.09

    • Blueberry Muffin

      $2.61

    • Million Dollar Bacon

      Four slices of our signature hardwood smoked bacon baked with brown sugar, black pepper, cayenne and a maple syrup drizzle
      $5.76

    • Hardwood Smoked Bacon

      Thick cut, naturally smoked bacon with a traditional cure
      $5.24

    • Smoked Ham

      Fresh-cut, naturally slow smoked with no fillers or artificial flavors
      $4.08

    • Pork Sausage

      Premium breakfast sausage made with the highest quality pork and a unique blend of all-natural spices
      $4.08

    • Chicken Apple Sausage

      All-natural and certified gluten free, savory chicken sausage, full of fresh market flavors including apples, tarragon, garlic and onion with a touch of coriander
      $4.08

    • Turkey Sausage

      Four links - no antibiotics ever
      $4.08

    • Lemon Dressed Organic Mixed Greens

      $2.93

    • Bowl Of Tomato Basil Soup

      $4.71

    • Side Of Sliced Avocado

      $2.09

    • Side Of 2 Eggs

      XL, cage-free shell eggs harvested from the happiest hens around
      $3.97

    • Grab N Go GF Marshmallow Treat

      Gooey marshmallow cream, crispy rice puffs and mini marshmallows, with a hint of caramel and sea salt. Certified gluten free & individually wrapped.
      $3.14

    • Grab N Go GF Brownie

      Honduran chocolate, cage-free eggs, gluten-free flour, sustainable chocolates and ingredients free of GMOs and artificial additives. Certified gluten free & individually wrapped.
      $3.14

    • Grab N Go Salted Caramel Cookie

      All natural toffee and milky white chocolate chunks, alongside crisp pretzels bites and sea salt. Topped with pretzel salt and golden demerara sugar. Free of GMO’s, additives and artificial colors. Individually wrapped.
      $3.14

  • Retail Items

    • Project Sunrise Retail Coffee

      12 oz bag of our Project Sunrise ground coffee. Buy a bag to support our female growers in Huila, Colombia!
      $8.39

    • House-Made Granola

      12 oz bag of our house-made granola. Check out our cookbook for great recipes that include our fresh granola!
      $5.24

    • Loaf Of Seed’licious Bread

      One loaf of our signature thick-cut whole grain artisan bread. It’s great for homemade Avocado Toast!
      $7.35

    • First Watch Cookbook

      A collection of more than 70 of our favorite recipes. Make your go-to First Watch brunch at home, or gift this to your favorite First Watch fan!
      $25.15

Menu Gallery

  • Menu 1
  • Menu 2
  • Menu 3
  • Menu 4
  • Menu 5
  • Menu 6

Menu Gallery

  • Menu 1
  • Menu 2
  • Menu 3
  • Menu 4
  • Menu 5
  • Menu 6
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