The original location for La Bella Pizza was founded at the current Olsen location in May of 2003. While the word slowly built about the new pizza place in town, business began to improve. Before too long a buzz was quickly traveling between folks around Amarillo. More and more people continued to try the newest in local fare eventually making it the busiest pizza restaurant in town. There were a number of ups and downs through the years as the business was sold and ran by a couple different owners. Fast forward over 13 years later and under the new owners and new name, Jim and Candy Dewitz have made Big Jim’s Pizza Co. Amarilloan's as well as traveler's go-to spot for lunch, dinner, and late night pizza. Call for delivery or stop by now!