The Amitabul story begins in Seoul, Korea, where a 13-year-old Bill Choi watches and learns traditional Korean fermentation techniques from his mother and grandmother. The dish is an unexpected hit and Bill is encouraged to start his own restaurant, specializing in his unique approach, a vegan merging of traditional Korean preparation and Western taste. Today, I use the same attention to detail, I use the same attention to details and care in every dish that my grandmother taught me. Chef Bill